performance cookies:
- allow websites to provide an enhanced user experience by remembering the users
- evaluate the performance of a website by collecting information on how visitors use the website
functional cookies:
- ensure a website functions properly
e.g. allow user registration, or remember username and password for automatic login, or remember a user’s site preferences (such as the language, colour, decoration, etc)
authentication cookies:
- a type of functional cookie used by web servers to authenticate that a user is logged in and with which account (e.g. online banking)
- allows users to move between pages without having to login again on every page
- authentication cookie data would usually be encrypted
analytics cookies:
- used to count the number of visitors on a website and track how users navigate and interact with a website
- help the website owners improve their website
advertisement cookies:
- used by websites to track the activities and behaviours of users online to provide them with personalized adverts (also known as “tracking” and “targeting” cookies)
- almost always persistent, third-party cookies
- the site with the advertising cookies does not always display the advertisements but use them to target users elsewhere, after they’ve left the site
e.g. social media cookies placed on sites to track users around the web and provide ads to them on social media platforms
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